Keith Charron has spent over 30 years in leadership at a variety of tech companies. He has witnessed the difference in how his people can improve their ability to sell. In one example Keith’s team doubled their revenue as a result of using Corporate Storytelling:
“I have seen the performance of people go way up. A lot of people in enterprise software business fall into “geek speak” because there is alot of technology involved. This applies to any complex sale (medical device sales, pharmaceutical sales, industrial sales). The fact that Articulus has been able to bring together a coherent message has had a dramatic effect on people’s ability to sell and their ability to convince people to buy. In a lot of ways it is helping the customer buy, as opposed to describing what you sell.”
