Who needs to be a Corporate Storyteller?

At Articulus, we don’t believe you can convince anyone to do anything.  We believe if you give people the right information in the right way, they can convince themselves. Do you need people to convince themselves that your idea is a good one?  If so, you need to be a Corporate Storyteller.

You need Corporate Storytelling if you want to:

  • Persuade/Influence others
  • Deliver Clear Messages
  • Share a Point-of-View
  • Represent an idea, company, or cause
  • Create understanding through outstanding explanations
  • Evoke an emotional decision as well as a logical decision
  • Get to the point!

Corporate Storyteller Roles/Responsibilities?

  • Leadership:

    Transformational Leadership requires transformational communications. Most leaders lack the charisma needed to do this naturally. We work with leaders to help them build the right message with the genuine and authentic delivery needed to compel employees to action on new initiatives.

  • Sales:

    Corporate Storytellers are effective advocates. They deliver persuasive messages that compel others to take action. The messages are designed to persuade the customer that you are the right company, or have the right solution to solve the customer’s problem.

  • Marketing:

    To maximize sales, the marketing and sales efforts need to be coordinated. These groups need to share ideas and efficiently put those ideas into usable sales tools. In order to do this they need to be working from consistent messaging. Corporate Storytelling helps synchronize these groups.

  • Technical:

    Scientists, technicians, and “Subject Matter Experts” have a deep understanding of complex ideas. An “Articulate Scientist” understands the need to explain complex ideas so others can understand. We turn technologists into advocates that are clear, concise, and interesting.

  • Operations:

    The amount of “internal” selling that occurs often times outweighs external selling. Manufacturing is trying to convince product development to update the product. Finance is promoting a new approval process. HR is rolling out a new policy. We help operations/internal functions get more support and buy-in.

  • Women Leaders:

    Women leaders must fully demonstrate their competence, intelligence and assertiveness when speaking. We teach them how to present their ideas in a way that creates confidence in their vision and direction, and gets people to take action. See Communicating with Credibility for Women Leaders for our specific workshop designed exclusively for women.

    • What is a
    Corporate Storyteller

    A Corporate Storyteller is a remarkable advocate. They are clear, concise, and memorable communicators.
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    Applications of Corporate Storytelling

    Corporate Storytelling is used for
    remarkably effective
    presentations and conversations.
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    How does Articulus create
    Corporate Storytellers

    We will work alongside you on a specific event/situation/presentation or train you to create your own stories.
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    Consulting Services

    Consulting

    Training Services

    Training