Blended Corporate Storytelling Workshop
The Blended Corporate Storytelling Workshop is the best of both worlds: the flexibility of e-Corporate Storytelling with coaching and live presentation practice face to face with an expert. The parts of this training that require live interaction, like presentation practice and feedback, are achieved in the workshop session while the core of the Articulus Storyboard process is taught in the pre-work through the e-learning environment. The results of this approach have been outstanding with some aspects surpassing the classroom only version.
This version of the Corporate Storytelling Workshop is often used at group meetings and kick-off events when live meeting time is limited. Click here to compare the different Corporate Storytelling workshops.
Benefits of Blended Corporate Storytelling
Collaborative
Increase the learning by allowing a group of participants to share ideas, coach each other, and collaborate. This will be particularly important for groups of people who work together in similar roles.
Minimal time away from office
Most of the learning is self-paced so you can work it around your schedule. The self-paced section is an excellent preparation tools for the live coaching, essentially optimizing your time spent. This makes it ideal for meeting where an entire group comes together and the training time at the event is limited (e.g. kick off meetings).
Practice
You will be able to apply what you have learned by giving live presentations to a group of people and receiving coaching from a certified Articulus instructor.
For the benefits of Corporate Storytelling in general, please see the What is Corporate Storytelling page.
Capgemini
Sales kick-off meetings are packed with training, presentations, and collaboration events. They are also one of the few times a team will get together in a year. Chris Howard, the Chief Sales Officer for Capgemini Outsourcing in North America, wanted to prepare his sales force for a challenging year, but had a lot to cover at the sales kick-off.
Using the Blended Corporate Storytelling Workshop Chris was able to train his people to be Corporate Storytellers with limited time during the meeting. “I had heard great comments from my team about the e-Corporate Storytelling workshop in preparation for the kick-off. By doing the training up front, we could spend time at the kick-off working on how we were going to apply the training in real customer situations.”
Nalco
Nalco is the world's leading water treatment and process improvement company with comprehensive solutions that contribute to the sustainable development of customer operations. An annual meeting was held in Europe to develop and prepare employees for the upcoming year. While Nalco has used the Instructor-led version of Corporate Storytelling since 2004, there was not enough time to run the program at the annual meeting. Jim Chew, the General Sales Manager for the Energy Division decided to run the Blended Corporate Storytelling Workshop. He comments “The combination of e-Corporate Storytelling and 1 day of live training really prepared my sales leadership to use Corporate Storytelling. The e-learning reduced the time for the team to be out of the field and allowed them to review the basics during discretionary time. The live training was important to help our people apply what they learned online.”
Why Blended Corporate Storytelling?
There are a variety of reasons to become a Corporate Storyteller. Some specific reasons that blended Corporate Storytelling is needed are as follows.
Everyone is very busy
The demands on employee’s time is incredible. To take three days out for live training is sometimes impossible. This workshop minimizes the time out of the office while maximizes the return on investment. By doing the training up front, the live experience can be optimized for application.
Change is hard
People do not like to change. The problem is that for an organization to advance, change is needed. To become a Corporate Storyteller, many people need to experience and see it work for themselves. The optimized live portion helps people change through an experiential learning experience.
The Blended Corporate Storytelling Workshop is a combination of the web-based e-Corporate Storytelling Workshop and live classroom training. It is designed to deliver the same results as the classroom version of Corporate Storytelling.
Objective
The objective of the Blended Corporate Storytelling Workshop is to create compelling and persuasive communicators. Participants learn a process to develop a compelling message that take complex and/or intangible offerings and makes them real and desirable to the customer. The workshop is focused on how people make decisions and how to construct a message to invoke decisions.
The Blended Corporate Storytelling Workshop is designed for groups of people from the same organization. The workshop is broken into two primary learning events. To begin the participants will complete the e-Corporate Storytelling, which is a series of short Articulus-style videos intermixed with exercises. In e-Corporate Storytelling participants will learn how to use the Articulus Storyboard and will build a message for a real opportunity/presentation using the Articulus Storyboard. After the e-Corporate Storytelling workshop is completed, a group of people will participate in a 1-day live training event focused on applying what they learned in the elearning preparation. During the live event the participants will practice presenting the message they created in the e-Corporate Storytelling section of the workshop, learn about how the apply Corporate Storytelling, and practice creating new messages and presentations.
So, when you finish the blended workshop you will have built both a message and presentation. You will have practiced your presentation at least once. This will prepare you well to apply Corporate Storytelling at your organization.
FAQ
You are welcome to send your questions to elearning_support@articulus.com. Please see the Contact Us page for more ways to connect with Articulus.
General Corporate Storytelling Questions
