So what will you say when you get to your customer?
This can be a particular challenge when your offering is technologically intangible and complex. Yet selling professionals persist in delivering the same old presentation—slide after slide of technical information and data, and the audience desperately seeking the final slide with the magic word, "Conclusion" in order to attach some meaning to the whole presentation.

	Articulus Corporate Storytelling Workshop
	Discovering the Message™ (Storyboarding)
	Articulus Coaching Certification
	Articulus Consulting Services

Corporate Storytelling Workshop
Imagine if your customers could understand your product the way you do and act on closing a deal more swiftly, saving you both time and aggravation.

This is what Corporate Storytelling is all about. You create a message so that your audience will immediately understand what you have to offer, and put it in a context that they can then apply to their specific needs.

In the three-day Articulus Corporate Storytelling Workshop, you will learn how to organize your ideas through a process we call Storyboarding. This is an ideal event for sales teams who represent complex software, services and technologies. We help you uncover the story behind your solution and develop the way to tell it so your customer understands it, too. Our instructors work with your real products and services, so you walk away with valuable, ready-to-use ideas.

Past attendees of this workshop have achieved results the very next day with a whole new message that delighted the customer enough to get them to move forward. This is more than skill development, it's an exciting opportunity to make connections that will positively impact your bottom line.

	"Having prepared and delivered many hours of presentations [this workshop] allowed me to easily grasp the concepts given and many ideas for improving [my presentations]." -Ken Borgen
	"Great material that can be used everyday in my job." -James Haest
	"This was a great workshop! I thought we were pretty good at presenting before, but now I realize how boring they must have been and why we didn't get the results we were looking for. Now I have the tools and understand the concepts that will help me create much better presentations." -Craig Rohmer

Discovering the Message™
Is your offering a great value for your customers? How do you get them to know that? You can tell them about your solution all day and they may never get it. Storyboarding is the engine behind Corporate Storytelling that helps you develop your unique selling message.

As an extension of our Corporate Storytelling Workshop, Discovering the Message is a project-specific service to facilitate our Storyboarding process for you and your sales team. Our instructors will utilize our extensive database of ideas and examples to match a compelling story to your unique value proposition. We will work exclusively with your team to develop the message and create the presentation that will be delivered. Finally, we provide coaching on the actual delivery of the message to give it the impact and emotion you need to get your prospect to take action.

	"One of the best classes I have taken in my career." - Greg Appleton
	"One of the most useful training sessions I have ever attended. This will have a direct and immediate impact on winning our customer's favor in the hectic business climate of today." -Ron Willett

Coaching Certification
People have grown accustomed to delivering sales presentations in a particular manner. Getting them to fundamentally change the way they prepare and deliver their messages is not easy to do. Articulus has adopted a process for learning that incorporates the best ways to help people reach a proficient level as quickly as possible.

Recognizing that nothing replaces the support and involvement from management, Articulus has developed a "coaching" program to help sales and marketing managers teach the principles of Corporate Storytelling and Storyboarding to their sales teams. We will also work with managers to create strategies for implementing these processes. The result for your company is a decreased learning curve and cost savings as you develop these skills.

"A new and innovative approach to getting your point to your customers." - Sam McDonald

Consulting Services
For major opportunities, Articulus can provide tactical assistance on the creation of your unique selling message for a specific opportunity. We work with trained individuals to analyze your prospect, optimize the solution, develop the message, practice the presentation delivery, and, if needed, manage the resistance that you might encounter. We have extensive experience in handling complex benchmark situations during the planning and execution of the actual event.

With our consulting services, you'll be able to successfully implement the concepts taught in the workshop and achieve the optimum level of performance for your entire selling team.

"This is a class that I have been seeking for a while to improve my presentation skills. Thanks for the help." -Dean Prather