• It looks like this is for selling, but I am not in sales. Do I need this?
• Who should take this workshop?
• How is it different from presentation skills workshops?

Q. It looks like this is for selling, but I am not in sales. Do I need this?
Do you need people to take action on your ideas? We do train sales people and they do need this skill and have seen huge benefits from it. When we talk about “advocating an idea,” “helping the audience make a decision,” or “being more concise, clear, and compelling” it is not just the job of sales. Are sellers the only people that need the skill of persuasion in your organization? We have also delivered tremendous benefits for a range of people like leaders, R&D, marketing, program management, solution architects, sales engineers, etc. For example, a program manager might need to explain her program to get others in the organization to buy in and fund it. R&D might need to ask for funding, explain a new idea/product, deliver a conference paper, or help sales with a customer. Corporate Storytelling can help in all of these situations.

Q. Who should take this workshop?
Customer facing people, like sales, marketing, and technical staff benefit by being able to articulate their ideas in a way that helps the customer make the right decision. Internal people, like supervisors, project managers, and human resources, benefit from this training because they accelerate their ideas and projects internally. Leaders benefit from the workshop by learning a fundamental part of transformational leadership which is persuasive communication.

Q.How is it different from presentation skills workshops?
It is as different as form and function. The focus in presentation skills is how you stand and your tone of voice in the delivery of your message. How you look is not the same thing as achieving a result in your communication. The function of a message is to get people to take action. When you create a relevant and compelling message and then deliver it in a genuine and authentic way it move people. Corporate Storytelling focuses on what you want to say and will help you to be strategic about what you say (and don’t say). The workshop helps you deliver your message in your own unique style and does not attempt to conform your delivery to a model that just might contradict who you are. This workshop covers advanced concepts in advocacy and persuasion. If you just want to learn how to use PowerPoint or focus on the body and voice aspects of your communication, this is not the workshop for you.